As a prelude to the Masters in Breastfeeding Administration Campaign, we went around few stores in a couple of malls of the Pink City to accomplish an imperative task: increase acceptance of breastfeeding in public. It was a rainy morning, and we were excited to see how the day unfolds, while walking with breastfeeding posters in our hands. Also, we reported all of our footsteps on twitter with the hashtag #BreastfeedHere whilst on the move!
During our excursion, we came across varied reactions towards breastfeeding, some of which were, well, pretty unanticipated. There were shopkeepers, who intensely resonated with the cause, and there were also some others who didn’t even know what breastfeeding was. There were women, who surprisingly, denied supporting the mission, whereas there were plenty of men, who didn’t shy away from welcoming nursing mothers. Crazy is the world we live in, and in full swing were we to shatter taboos surrounding breastfeeding.
Destination number one: City Pulse Mall!
But firsssssst, let us take a selfie, we thought! And Lo and behold, appeared our photographer Shashank’s mighty IPhone 6! I was busy adjusting my hair and I forgot that time and tide and Shashank’s phone wait for none, and I was clearly no exception to the golden rule! Meanwhile Wasim bhai held on to the posters like they were the Goblet of Fire!
4. Monte Carlo
And I don’t blame them. Who carries a dslr and posters to a mall early in the morning? When they heard of our mission, they happily invited us to their stores to do the needful. 5. Silk Sutra: Rajkumar Rohila said, “Breastfeeding is a pious act. It is a woman’s and her child’s right, and she shouldn’t be denied it.”
9. US Polo Assn.
So, go on, express your thoughts with #BreastFeedHere! Let’s create a ripple effect of empowering nursing mothers!
Team JWB wishes you a Happy International Breastfeeding Week (August 1st to August 7th)! Stay tuned and keep following the Masters in Breastfeeding Administration Campaign where we will talk about the real life experiences of nursing mothers and Human Milk Bank.
Picture Courtesy : Shashank K Tyagi