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List Of Cannes Lions Awarded Ads That Shatter Gender Stereotypes

  • IWB Post
  •  June 25, 2015

 

The Cannes Lions festival awards the most deserving ads from around the world. This year the week long event is introducing a kick-ass new category to recognize advertising that shatters gender stereotypes.

According to Facebook COO and Lean In founder, Sheryl Sandberg, “Marketing that depicts women and men as equals — instead of reinforcing cliches — isn’t just good for society, it’s also good for business”.

Whisper’s “Touch the Pickle” campaign got the first ever Glass Lion Grand Prix award. However, this was not the only ad honored with the Glass Lion nod. Let us have a look at  other ads that have occupied position in this list.

Contraceptive company Urufarma made this ad presenting a new angle on gender equality:

KAFA, an NGO for women’s rights, launched this campaign to confront a wave of domestic violence in Lebanon:

The National Women’s Law Center enlisted comedian Sarah Silverman to “get women pissed about the wage gap”:

Sport England sought to inspire women to “give judgement the finger” with this campaign:

Laundry Detergent company Ariel pushed men to #sharetheload in the home:

Pad brand Whisper challenged period taboos with its “touch the pickle” campaign:

Always’ #Likeagirl campaign:

With this campaign, UN Woman broke a Taboo in Egypt against speaking mothers’ names:

To find out more about this year’s nominees and winners, you can check out the Cannes Lions website right here.

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